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Three Reasons Why Fitzrovia is Such an Important Submarket for Property Investment

November 12, 2019    |   Panny Antoniou

As one of the key West End submarkets, Fitzrovia has been undergoing significant change in recent years, making it increasingly attractive for investors.

More Big Businesses:

Often overlooked in the past because of the other West End submarkets of Soho, Mayfair, and Marylebone; Fitzrovia now has a number of big businesses and major occupiers in the area. These include tech giant Facebook who have their European headquarters on Rathbone Street as well as The Arcadia Group on Berners Street, Saatchi & Saatchi on Charlotte Street, and Hakkasan on Great Titchfield Street. In addition, the headquarters of the BBC is located on Portland Place and Langham Place, on the borders of Marylebone and Fitzrovia, cementing Fitzrovia’s reputation as the home of the creative industries.

All these businesses are partly located in Fitzrovia due to the location. With the area in close proximity to Soho, Marylebone, Bloomsbury, and other West End districts. In addition, Fitzrovia has also benefitted from lower rents when compared to these areas, making it a desirable location for business relocation.

Transport & Crossrail:

Another factor which makes Fitzrovia such a desirable location for investors is the excellent transport connections which the area benefits from. Goodge Street Station, Great Portland Street Station, Tottenham Court Road Station, Warren Street Station, and Oxford Circus Station are all located within the immediate vicinity. These provide access to the Central Line, Victoria Line, Hammersmith and City Line, Circle Line, Bakerloo Line, Northern Line, and Metropolitan Line. This gives the area unparalleled connections to the rest of London.

Additionally, the area is in close proximity to major transport hubs including Kings Cross St Pancras, Euston, and Marylebone Station which provide access to national and international rail services including Liverpool, Manchester, Edinburgh, Paris (FRA), Brussels (BEL), and Amsterdam (NED). Tottenham Court Road Station will also benefit from access to Crossrail (Elizabeth Line), having undergone a significant enlargement with projected turnover in the West End predicted to rise due to this investment.

New Developments & Future Plans:

There are a number of exciting developments which have either been recently completed or planned for the future throughout Fitzrovia. These range from the mixed use development at 87-125 Cleveland Street providing 105 residential apartments and 36,000 square feet of commercial space, to the boutique Interlock Development at 35 Riding House Street.

In addition, the local council recently adopted the Fitzrovia Area Action Plan – this gave the area a unified vision aimed at ensuring growth in all major property sectors including residential, office, retail, and institutional. With recent developments such as Rathbone Square and Pearson Square focussing on the importance of the public realm and green spaces, Fitzrovia continues to be a desirable location to work and live, making it an ideal location for a property investment with many gems still to be unearthed in the area.

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