One of Fitzrovia’s most well-known thoroughfares, Great Portland Street and the surrounding area has undergone a regeneration in recent years, with many new developments being built.

What is today known as Great Portland Street was previously known as John Street and was built in the 1700s as part of the Duke of Portland’s Estate. The street provides an eclectic mix of buildings from different historical periods, featuring Victorian, Georgian, and modern architecture. This great mix of property makes Great Portland Street one of the most unique streets in Central London. Additionally, it is a very straight and long street, especially by London standards, and its rectilinear layout give it a character reminiscent of a New York City street.

Great Portland Street was historically known as a centre of the rag trade which was historically one of the major industries in Fitzrovia. In addition, Great Portland Street was also known as “Motor Row” in the first half of the 20th Century due to the significant presence of car showrooms and factories for building car accessories and parts including gauges, carburettors, and speedometers. At one point there were as many as 33 showrooms located on Great Portland Street. This presence of the automotive industry and the rag trade declined in the latter half of the 20th Century. However, there are still elements of both trades which remain on the street, the headquarters of the Retail Motor Industry Federation are still based on Great Portland Street and there are a number of fashion brands which have retail shops on Great Portland Street.

Great Portland Street has undergone something of a revival in recent years, with Fitzrovia going from being Soho’s less fashionable neighbour to a sought after and cherished location in its own right. Serviced by Oxford Circus Station to the south, and Great Portland Street Station to the north, Great Portland Street boasts excellent transportation links with easy access to multiple tube lines. Great Portland Street has also benefitted from a number of new residential developments which we here at Robert Irving Burns are fortunate enough to market.

Our residential sales department have apartments located in a new development on Great Portland Street available which are certain to suit your needs. We are delighted to market a brand-new development based at 80 Great Portland Street and neighbouring Riding House Street. The development is comprised of nine residential units, ranging in size from 606 square foot to 2,228 square foot. The part of the development which is based on the street all have a nod to the past of the area, with Victorian fireplaces and other features meshed together with the best modern materials available. We are certain that these properties will prove incredibly popular with the market due to their fantastic location and history.

Our residential department has been proven to be successful at disposing of new developments in the Great Portland Street area. Our residential lettings department have recently let a brand-new apartment subject to contract in the heart of the Great Portland Street area. This makes us confident that there is significant demand for new properties in the area and we are certain that demand will be strong for these new properties.

To arrange a viewing of these new apartments, contact a member of our dedicated residential sales team. For further reference about the pricing of the apartments, please see our price list for the portfolio.

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